The National College Athletic Association's (NCAA) March Madness tournament is big business. That is obvious. According to SBNation, the NCAA's TV deal for the tournament with Turner Broadcasting System, an American media company, is worth US$19.6 billion in total. The first deal was originally signed in 2010 and was originally written so that Turner would pay US$10.8 billion over the course of 14 years for broadcasting rights for the tournament. The deal was extended in 2016, for an additional 8 years. This cost Turner another US$8.8 billion, and it means that the company will have broadcasting rights until 2032. The tournament is by far the largest source of income for the NCAA. The NCAA's official financial statement for the 2017-18 year shows that the Association generated US$ 844, 267, 484 in revenue, from television and marketing rights fees. Over 777 million dollars from this was the result of their evidently lucrative deal with Turner. Considering all of this, ...
Invention is drawn from ignorance.